“Here we dance in our undies and wear our hearts on our sleeve.” – Daydream Nation
With cheeky messages like Pillow Fort Expert, You Had Me At Bacon, Take Your Bed To Work Day, Mixed Emotions Club and more inscribed onto the soft, vintage fabrics of Daydream Nation, it’s hard for any sleep queen not to fall in love with this new, Los Angeles based loungewear line. Debuting for Spring, it’s safe to say the self-described “collective of dreamers, designers and artists” has successfully lived up to the brand’s mantra. The collection of dreamy, ethically-made under and over-things is marked by a mix of influences, from 80s pop culture (Bueller?) and 1930s mens underwear to the surrealism of Picasso and of course – an extreme love of the weekend.
Gauzy bralettes and cheeky briefs are met with the perfect ribbed knit bodysuits and button-up, throwback rompers, further complemented by featherlight tees and cozy fleece pullovers. Fellow non-believers in pants, the only option you’ll find here is the only one you need: the breezy, wide-leg “Couch Crasher” pant, conveniently accented by a drawstring waistband…so you can go ahead and eat that extra pancake. Equally wearable for a Friday night in binge-watching brat pack flicks to a lazy Sunday spent in bed, styled for brunch with the squad to weekend wanderlusting, Daydream Nation has effectively become your go-to uniform for all of your off-duty adventures.
Below, a few of our fave looks from the debut collection. Shop these and more now ($20.00 – $110.00) here. Click any image to launch gallery view.